RBI-recognised SRO
Fintech Association for Consumer Empowerment FACE
Fintech / digital lending
Why it matters if you borrow or pay
- Runs the DLA Validator — check a lending app before you borrow from it.
- Publishes a Grievance & Dispute Resolution (GDR) framework and an Oversight & Enforcement policy for members.
- Studies personal-loan pricing and borrower outcomes (Personal Loan Report 2026) and pushed Google on predatory lending apps.
What we're watching
- Member count claims (~200+) vs published roster (~85 logos) — the public list is a marketing page, not a register.
- Enforcement actions are not published; the SRO-FT framework expects oversight of member conduct.
Governance
Board / Governing Council
| Name | Role | Affiliation |
|---|---|---|
| Ram Rastogi | Independent Director & Chair | |
| Manoranjan Mishra | Independent Director | |
| Avtar Monga | Member Director | |
| Srinath Sridharan | Member Director | |
| Ashish Goyal | Member Director | |
| Nitin Gupta | Member Director | |
| Madhusudan Ekambaram | Member Director | |
| Sanjay Aggarwal | Member Director | |
| Vineet Sukumar | Member Director |
Executive Committee / Office bearers
| Name | Role | Affiliation |
|---|---|---|
| Sugandh Saxena | CEO (first CEO | appointed Aug 2021) |
| Dheeraj Bhardwaj | Vice President - Technology | |
| Jay Tripathi | Vice President | |
| Monami Dasgupta | AVP - Policy & Research |
Board committees
| Name | Role | Affiliation |
|---|---|---|
| Ashish Goyal | Audit, Finance & Remuneration Committee | |
| Avtar Monga | Audit, Finance & Remuneration Committee | |
| Srinath Sridharan | Audit, Finance & Remuneration Committee | |
| Vineet Sukumar | Audit, Finance & Remuneration Committee |
Members (85)
Parsed from the SRO's published member page on 2026-09-10. Marketing rosters, not filings — see methodology.
Activity
- 2026-08 report FACE Personal Loan Report 2026
- 2025-08 tool DLA Validator — consumer tool for checking digital lending apps
- 2024-08-28 recognition FACE becomes India's first RBI-recognised fintech SRO (SRO-FT)
- 2024-08-14 consultation FACE response to TRAI consultation on DLT-based transaction scrubbing
- 2023-09 partnership Google x FACE collaboration against predatory digital lending apps
- 2021-08 announcement FACE applies to RBI for SRO recognition (digital lending)