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Fintech Association for Consumer Empowerment FACE

Deep-dive: what FACE actually does →

Fintech / digital lending

Recognised (RBI)2024-08-28
StatusActive SRO-FT
Listed members86 (37 Fintech / LSP · 18 Tech / TSP · 13 Payments / PSO · 10 NBFC)
Sitefaceofindia.org

Why it matters if you borrow or pay

  • Runs the DLA Validator — check a lending app before you borrow from it.
  • Publishes a Grievance & Dispute Resolution (GDR) framework and an Oversight & Enforcement policy for members.
  • Studies personal-loan pricing and borrower outcomes (Personal Loan Report 2026) and pushed Google on predatory lending apps.

What we're watching

  • Member count claims (~200+) vs published roster (~86 logos) — the public list is a marketing page, not a register.
  • Enforcement actions are not published; the SRO-FT framework expects oversight of member conduct.

Governance

Board / Governing Council

NameRoleAffiliation
Ram RastogiIndependent Director & Chair
Manoranjan MishraIndependent Director
Avtar MongaIndependent Director
Srinath SridharanIndependent Director
Nitin GuptaMember Director
Madhusudan EkambaramMember Director
Sanjay AggarwalMember Director
Vineet SukumarMember Director
Hemant GalaMember DirectorPhonePe
Rajiv NareshMember DirectorNavi

Executive Committee / Office bearers

NameRoleAffiliation
Sugandh SaxenaManaging Director & CEO (first CEO, appointed Aug 2021)
Dheeraj BhardwajVice President - Technology
Jay TripathiVice President
Monami DasguptaAVP - Policy & Research

Board committees

NameRoleAffiliation
Ashish GoyalAudit, Finance & Remuneration Committee
Avtar MongaAudit, Finance & Remuneration Committee
Srinath SridharanAudit, Finance & Remuneration Committee
Vineet SukumarAudit, Finance & Remuneration Committee

Members (86)

OrganisationTypeWebsite
Airpaymember
Airtel Financememberwww.airtel.in/airtel-finance
AngelOnememberwww.angelone.in
Apollo Finvestmemberwww.apollofinvest.in
Aspirememberwww.letsaspire.in
Ayekartmemberwww.ayekart.com
Bajaj Finservmemberwww.bajajfinserv.in
Bankbazaarmemberwww.bankbazaar.com
BharatPememberwww.bharatpe.com
BillMartmemberwww.billmart.in
BimaPaymemberwww.bimapay.in
Branchmemberwww.branch.co.in
Bureaumemberwww.bureau.id
CADREmemberwww.cadre.org.in
Cashfree Paymentsmemberwww.cashfree.com
Castlermemberwww.castler.com
Credgenicsmemberwww.credgenics.com
Credit Saison Indiamemberwww.creditsaison.in
CRIFmemberwww.crif.com/in
Decentromemberwww.decentro.tech
Digiomemberwww.digio.in
Doqfymemberwww.doqfy.in
DPDzeromemberwww.dpdzero.com
Easebuzzmemberwww.easebuzz.in
Faircentmemberwww.faircent.com
Fibememberwww.fibe.in
FinAGGmemberwww.finagg.in
Finarkeinmemberwww.finarkein.com
Finboxmemberwww.finbox.in
finmantrimemberfinmantri.com
Finvumemberwww.finvu.in
Flexmoneymemberwww.flexmoney.in
GetVantagememberwww.getvantage.co
Glimmer Technologiesmemberwww.glimmertech.in
Gnani.aimemberwww.gnani.ai
Growwmemberwww.groww.in
HyperVergememberwww.hyperverge.co
IDfymemberwww.idfy.com
InCredmemberwww.incred.com
India Goldmemberwww.indiagold.co
Kisshtmemberwww.kissht.com
Knight Fintechmemberwww.knightfintech.com
KreditBeememberwww.kreditbee.in
LeadSquaredmemberwww.leadsquared.com
Lendboxmemberwww.lendbox.in
LightMoneymemberwww.lightmoney.in
LiquiLoansmemberwww.liquiloans.com
Lxmememberwww.lxme.in
Manipal Fintechmemberwww.manipalfintech.com
MAS Financialmemberwww.masfin.in
MicroSave Consultingmemberwww.microsave.net
MobiKwikmemberwww.mobikwik.com
Moneyviewmemberwww.moneyview.in
Navancmemberwww.navanc.com
Newtap Financememberwww.newtap.in
Northern Arcmemberwww.northernarc.com
Novopaymemberwww.novopay.in
Olyvmemberwww.olyv.co.in
OneCardmemberwww.getonecard.app
OneMoneymemberwww.onemoney.in
OnGridmemberwww.ongrid.in
Paisabazaarmemberwww.paisabazaar.com
Pay Nearbymemberwww.paynearby.in
Paytmmemberwww.paytm.com
PayUmemberwww.payu.in
Perfiosmemberwww.perfios.com
PhonePememberwww.phonepe.com
Pine Labsmemberwww.pinelabs.com
Pocketlymemberwww.pocketly.in
Progcapmemberwww.progcap.com
Razorpaymemberwww.razorpay.com
Revfinmemberwww.revfin.in
Rezolvmemberwww.getrezolv.com
Rinncrestmemberrinncrest.in
Rupeekmemberwww.rupeek.com
Saafememberwww.saafe.in
Simplmemberwww.simpl.credit
Spocto Xmemberwww.spocto.com
Stable Moneymemberwww.stablemoney.in
Surepassmemberwww.surepass.io
TransBnkmemberwww.transbnk.co.in
True Balancememberwww.truebalanceindia.com
Unimemberwww.uni.cards
Zerodha Capitalmemberwww.zerodha.com
Zetamemberwww.zeta.tech
Zoop Moneymemberwww.zoop.one

Captured from https://faceofindia.org/membership/ on 2026-09-10. Marketing rosters, not filings — see methodology.

Activity

Social media

X (Twitter)✓ @FACEOfIndiaOrgLinkedIn✓ company/faceofindiaorgYouTube✎ @fintechassociationforconsu4582Facebook✓ FACEOfIndiaOrggInstagram✓ faceofindiaorg

Full social media monitor →

The Sousveillance Stack — who writes, borrows and buys the rules

Layer 1 · rule-writersRegTracIndia's statutory financial regulatorslive Layer 2 · rule-borrowersSROTracIndia's financial-sector self-regulatory organisationsyou are here Layer 3 · rule-buyersLobbyWatchconsultations, access, revolving doorslive